Price Comparison

Rolex vs Tiffany & Co.

Updated 2026-02-25

Is Rolex or Tiffany & Co. more expensive?

As of 2026, Tiffany & Co. costs on average $22,084 while Rolex costs $7,709, making Tiffany & Co. approximately 2.9x more expensive. This comparison is based on 5,663 verified auction sales from 13 auction houses worldwide.

Rolex vs Tiffany & Co. at a Glance

Metric Rolex Tiffany & Co.
Average Price $7,709 $22,084
Total Sales 569 5,094
All-Time High Subscribers only Subscribers only
All-Time Low Subscribers only Subscribers only
YoY Price Change +21.0% -70.4%
Auction Houses 6 7
First Sale Recorded 2000-10-24 2000-10-24

Price Trend: Rolex vs Tiffany & Co.

Rolex

2024 $8,555
2025 $10,348
+ 17 more years (subscribers only)

Tiffany & Co.

2024 $39,655
2025 $11,728
+ 22 more years (subscribers only)

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Key Differences

Tiffany & Co. commands a significantly higher price point, averaging $22,084 compared to $7,709 for Rolex. At 2.9x the price, Tiffany & Co. occupies a more exclusive segment of the jewelry market.

In terms of market activity, Tiffany & Co. sees significantly more auction volume with a difference of 4,525 sales. Higher trade volume generally indicates greater market liquidity and more reliable price data.

These brands are trending in opposite directions. Rolex is appreciating at +21.0% while Tiffany & Co. has declined -70.4%. This divergence may reflect shifting collector preferences.

Frequently Asked Questions

Is Rolex or Tiffany & Co. more expensive?
On average, Tiffany & Co. is more expensive at $22,084 compared to Rolex at $7,709. This makes Tiffany & Co. approximately 2.9x more expensive based on verified auction data.
Which is more popular at auction, Rolex or Tiffany & Co.?
Tiffany & Co. is more frequently traded at auction. Rolex has 569 total recorded sales while Tiffany & Co. has 5,094 total recorded sales across major auction houses worldwide.
How does Rolex price trend compare to Tiffany & Co.?
Rolex has a year-over-year price change of +21.0% while Tiffany & Co. shows -70.4%. These figures are based on the most recent full-year auction data available.
Where can I find Rolex and Tiffany & Co. auction results?
Alt/Finance tracks Rolex results from 6 auction houses and Tiffany & Co. from 7 auction houses. Major sources include Christie's, Sotheby's, Phillips, Bonhams, and Heritage Auctions, among others.
How many Rolex vs Tiffany & Co. sales does Alt/Finance track?
Alt/Finance tracks a combined 5,663 verified jewelry sales for these two brands: 569 for Rolex and 5,094 for Tiffany & Co.. Data is updated weekly from 7+ auction houses.

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