Price Comparison

Piaget vs Rolex

Updated 2026-02-25

Is Piaget or Rolex more expensive?

As of 2026, Rolex costs on average $22,955 while Piaget costs $14,621, making Rolex approximately 1.6x more expensive. This comparison is based on 18,243 verified auction sales from 26 auction houses worldwide.

Piaget vs Rolex at a Glance

Metric Piaget Rolex
Average Price $14,621 $22,955
Total Sales 2,205 16,038
All-Time High Subscribers only Subscribers only
All-Time Low Subscribers only Subscribers only
YoY Price Change +72.3% -16.8%
Auction Houses 14 12
First Sale Recorded 1988-12-07 1988-12-07

Price Trend: Piaget vs Rolex

Piaget

2024 $7,070
2025 $12,183
+ 33 more years (subscribers only)

Rolex

2024 $17,264
2025 $14,363
+ 36 more years (subscribers only)

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Key Differences

Rolex is priced higher at $22,955 on average, while Piaget comes in at $14,621. The 1.6x price difference places them in overlapping but distinct market tiers.

In terms of market activity, Rolex sees significantly more auction volume with a difference of 13,833 sales. Higher trade volume generally indicates greater market liquidity and more reliable price data.

These brands are trending in opposite directions. Piaget is appreciating at +72.3% while Rolex has declined -16.8%. This divergence may reflect shifting collector preferences.

Frequently Asked Questions

Is Piaget or Rolex more expensive?
On average, Rolex is more expensive at $22,955 compared to Piaget at $14,621. This makes Rolex approximately 1.6x more expensive based on verified auction data.
Which is more popular at auction, Piaget or Rolex?
Rolex is more frequently traded at auction. Piaget has 2,205 total recorded sales while Rolex has 16,038 total recorded sales across major auction houses worldwide.
How does Piaget price trend compare to Rolex?
Piaget has a year-over-year price change of +72.3% while Rolex shows -16.8%. These figures are based on the most recent full-year auction data available.
Where can I find Piaget and Rolex auction results?
Alt/Finance tracks Piaget results from 14 auction houses and Rolex from 12 auction houses. Major sources include Christie's, Sotheby's, Phillips, Bonhams, and Heritage Auctions, among others.
How many Piaget vs Rolex sales does Alt/Finance track?
Alt/Finance tracks a combined 18,243 verified watches sales for these two brands: 2,205 for Piaget and 16,038 for Rolex. Data is updated weekly from 14+ auction houses.

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