The Fine Wine & Spirits Market

A data-driven overview of the wine & spirits resale market, based on 64,859 verified auction sales across 458 brands from 3+ sources.

Updated 2026-02-25
458 Brands
64,859 Sales
3+ Sources
$4,440 Avg Price

Wine & Spirits Market at a Glance

As of 2026, the wine & spirits resale market includes 458 brands with 64,859 verified sales tracked by Alt/Finance. The average resale price is $4,440. Market prices have increased 14.6% year-over-year on average. The most traded brand is Château Latour with 3,175 recorded sales.

Market Overview

The fine wine and spirits auction market is one of the most established segments in alternative assets, with a long history of investment-grade collectibles. Alt/Finance tracks 458 producers with 64,859 verified sales. From Bordeaux first growths to cult California wines, the market offers diverse opportunities across price points. The average auction price is $4,440, reflecting a market that spans accessible cases to rare single bottles commanding significant premiums.

Top Wine & Spirits Brands by Sales Volume

# Brand Total Sales Avg Price YoY Change
1 Château Latour 3,175 $6,045 +5.1%
2 Domaine de la Romanée-Conti 2,581 $17,965 -17.2%
3 Château Margaux 2,452 $4,702 +7.5%
4 The Macallan 1,989 $14,661 -63.4%
5 Château Haut-Brion 1,853 $4,396 +19.7%
6 Château Pétrus 1,688 $12,532 +38.8%
7 Château Mouton Rothschild 1,444 $6,453 -3.8%
8 Château d'Yquem 1,400 $3,843 -9.4%
9 Château Cos d'Estournel 1,088 $1,639 -29.5%
10 Dom Pérignon 1,010 $4,401 +7.5%

Wine & Spirits by Price Range

Brands are grouped by their average auction sale price to help you identify options at every price point.

Under $1,000

188 brands

$1,000 - $5,000

229 brands

$5,000 - $25,000

41 brands

Wine & Spirits Market Trends

The average year-over-year price change across all wine & spirits brands is +14.6%. Below are the brands with the largest price movements.

Brands with Rising Prices

Ferreira +898.2%
The Glenturret +726.0%
Woodford Reserve +687.4%
Jura +503.6%
Tenuta San Guido +446.3%
Château Les Ormes de Pez +370.0%
Pingus +353.7%

Brands with Declining Prices

The Dalmore -99.0%
Hennessy -98.6%
Martell -98.4%
Groth -97.5%
Clynelish -95.8%
Longmorn -92.9%
Pesquera -91.9%

Frequently Asked Questions

What is the most expensive wine & spirits brand at auction?
Among the top brands by sales volume, Domaine de la Romanée-Conti has the highest average auction price at $17,965. Individual pieces can sell for significantly more or less than this average.
What is the average price of wine & spirits at auction?
The average auction price across all 458 wine & spirits brands tracked by Alt/Finance is $4,440. This figure is based on 64,859 verified sales.
Which wine & spirits brands are increasing in value?
Year-over-year price changes vary by brand. The overall market average is +14.6%. Visit individual brand pages for detailed price trends and historical data.
How many wine & spirits sales does Alt/Finance track?
Alt/Finance tracks 64,859 verified wine & spirits sales across 458 brands from 3+ auction houses. Data is updated weekly.
Where does Alt/Finance source wine & spirits auction data?
Alt/Finance aggregates data from 3+ auction houses including Christie's, Sotheby's, Phillips, Bonhams, Heritage Auctions, and dozens of specialized auction platforms worldwide.
How often is wine & spirits market data updated?
Alt/Finance updates wine & spirits auction data on a weekly basis. New sales are collected, verified, and added to the database every week, ensuring the most current market information is available.
Browse All Wine & Spirits Statistics →

Get Direct Database Access

Build innovative products and models with Alt/Finance's powerful database with sale records mapped to companies.

Thank you!

We'll be in touch shortly.