The Fine Jewelry Market
A data-driven overview of the jewelry resale market, based on 37,693 verified auction sales across 205 brands from 7+ sources.
Jewelry Market at a Glance
As of 2026, the jewelry resale market includes 205 brands with 37,693 verified sales tracked by Alt/Finance. The average resale price is $59,158. Market prices have increased 429.7% year-over-year on average. The most traded brand is Tiffany & Co. with 5,094 recorded sales.
Market Overview
The fine jewelry resale market encompasses 205 brands and designers tracked by Alt/Finance, with 37,693 verified auction sales. From iconic houses like Cartier, Tiffany & Co., and Van Cleef & Arpels to independent designers, the secondary market for fine jewelry spans a wide range of price points and styles. The average auction price is $59,158, with pieces ranging from accessible vintage finds to exceptional gemstone pieces commanding significant premiums. Major auction houses dedicate specific sales to fine jewelry several times per year.
Top Jewelry Brands by Sales Volume
| # | Brand | Total Sales | Avg Price | YoY Change |
|---|---|---|---|---|
| 1 | Tiffany & Co. | 5,094 | $22,084 | -70.4% |
| 2 | Cartier | 4,999 | $32,588 | -6.3% |
| 3 | Van Cleef & Arpels | 3,219 | $72,363 | +1.7% |
| 4 | Bvlgari | 2,742 | $44,788 | +152.2% |
| 5 | David Webb | 1,207 | $19,488 | +163.7% |
| 6 | Gübelin | 1,140 | $427,743 | +57.1% |
| 7 | Boucheron | 853 | $73,076 | +1054.2% |
| 8 | Graff | 733 | $159,455 | +280.5% |
| 9 | Buccellati | 685 | $15,045 | -20.1% |
| 10 | Chopard | 577 | $15,549 | -15.4% |
Jewelry by Price Range
Brands are grouped by their average auction sale price to help you identify options at every price point.
Under $1,000
6 brands
- John Hardy ($922)
- Judith Leiber ($858)
- Krementz & Co ($947)
- Kabana ($721)
- Le Vian ($841)
- +1 more
$1,000 - $5,000
72 brands
- Omega ($3,836)
- David Yurman ($1,608)
- Pomellato ($4,461)
- Gucci ($4,662)
- Hamilton ($2,987)
- +67 more
$5,000 - $25,000
78 brands
- Tiffany & Co. ($22,084)
- David Webb ($19,488)
- Buccellati ($15,045)
- Chopard ($15,549)
- Rolex ($7,709)
- +73 more
$25,000 - $100,000
35 brands
- Cartier ($32,588)
- Van Cleef & Arpels ($72,363)
- Bvlgari ($44,788)
- Boucheron ($73,076)
- Piaget ($40,031)
- +30 more
Jewelry Market Trends
The average year-over-year price change across all jewelry brands is +429.7%. Below are the brands with the largest price movements.
Brands with Rising Prices
Brands with Declining Prices
Frequently Asked Questions
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