Price Comparison

Breguet vs Rolex

Updated 2026-02-25

Is Breguet or Rolex more expensive?

As of 2026, Breguet costs on average $35,982 while Rolex costs $22,955, making Breguet approximately 1.6x more expensive. This comparison is based on 24,221 verified auction sales from 26 auction houses worldwide.

Breguet vs Rolex at a Glance

Metric Breguet Rolex
Average Price $35,982 $22,955
Total Sales 8,183 16,038
All-Time High Subscribers only Subscribers only
All-Time Low Subscribers only Subscribers only
YoY Price Change -46.9% -16.8%
Auction Houses 14 12
First Sale Recorded 1988-12-07 1988-12-07

Price Trend: Breguet vs Rolex

Breguet

2024 $22,814
2025 $12,115
+ 36 more years (subscribers only)

Rolex

2024 $17,264
2025 $14,363
+ 36 more years (subscribers only)

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Key Differences

Breguet is priced higher at $35,982 on average, while Rolex comes in at $22,955. The 1.6x price difference places them in overlapping but distinct market tiers.

In terms of market activity, Rolex sees significantly more auction volume with a difference of 7,855 sales. Higher trade volume generally indicates greater market liquidity and more reliable price data.

Both brands have seen price declines recently. Breguet is down -46.9% year-over-year and Rolex is down -16.8%, suggesting broader market softening in this segment.

Frequently Asked Questions

Is Breguet or Rolex more expensive?
On average, Breguet is more expensive at $35,982 compared to Rolex at $22,955. This makes Breguet approximately 1.6x more expensive based on verified auction data.
Which is more popular at auction, Breguet or Rolex?
Rolex is more frequently traded at auction. Breguet has 8,183 total recorded sales while Rolex has 16,038 total recorded sales across major auction houses worldwide.
How does Breguet price trend compare to Rolex?
Breguet has a year-over-year price change of -46.9% while Rolex shows -16.8%. These figures are based on the most recent full-year auction data available.
Where can I find Breguet and Rolex auction results?
Alt/Finance tracks Breguet results from 14 auction houses and Rolex from 12 auction houses. Major sources include Christie's, Sotheby's, Phillips, Bonhams, and Heritage Auctions, among others.
How many Breguet vs Rolex sales does Alt/Finance track?
Alt/Finance tracks a combined 24,221 verified watches sales for these two brands: 8,183 for Breguet and 16,038 for Rolex. Data is updated weekly from 14+ auction houses.

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