Price Comparison

Audemars Piguet vs Rolex

Updated 2026-02-25

Is Audemars Piguet or Rolex more expensive?

As of 2026, Audemars Piguet costs on average $37,124 while Rolex costs $22,955, making Audemars Piguet approximately 1.6x more expensive. This comparison is based on 21,172 verified auction sales from 27 auction houses worldwide.

Audemars Piguet vs Rolex at a Glance

Metric Audemars Piguet Rolex
Average Price $37,124 $22,955
Total Sales 5,134 16,038
All-Time High Subscribers only Subscribers only
All-Time Low Subscribers only Subscribers only
YoY Price Change -51.3% -16.8%
Auction Houses 15 12
First Sale Recorded 1988-12-07 1988-12-07

Price Trend: Audemars Piguet vs Rolex

Audemars Piguet

2024 $33,293
2025 $16,229
+ 36 more years (subscribers only)

Rolex

2024 $17,264
2025 $14,363
+ 36 more years (subscribers only)

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Key Differences

Audemars Piguet is priced higher at $37,124 on average, while Rolex comes in at $22,955. The 1.6x price difference places them in overlapping but distinct market tiers.

In terms of market activity, Rolex sees significantly more auction volume with a difference of 10,904 sales. Higher trade volume generally indicates greater market liquidity and more reliable price data.

Both brands have seen price declines recently. Audemars Piguet is down -51.3% year-over-year and Rolex is down -16.8%, suggesting broader market softening in this segment.

Frequently Asked Questions

Is Audemars Piguet or Rolex more expensive?
On average, Audemars Piguet is more expensive at $37,124 compared to Rolex at $22,955. This makes Audemars Piguet approximately 1.6x more expensive based on verified auction data.
Which is more popular at auction, Audemars Piguet or Rolex?
Rolex is more frequently traded at auction. Audemars Piguet has 5,134 total recorded sales while Rolex has 16,038 total recorded sales across major auction houses worldwide.
How does Audemars Piguet price trend compare to Rolex?
Audemars Piguet has a year-over-year price change of -51.3% while Rolex shows -16.8%. These figures are based on the most recent full-year auction data available.
Where can I find Audemars Piguet and Rolex auction results?
Alt/Finance tracks Audemars Piguet results from 15 auction houses and Rolex from 12 auction houses. Major sources include Christie's, Sotheby's, Phillips, Bonhams, and Heritage Auctions, among others.
How many Audemars Piguet vs Rolex sales does Alt/Finance track?
Alt/Finance tracks a combined 21,172 verified watches sales for these two brands: 5,134 for Audemars Piguet and 16,038 for Rolex. Data is updated weekly from 15+ auction houses.

Explore Individual Statistics

Audemars Piguet Price History → Rolex Price History →

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